“Your most unhappy customers are your greatest source of learning.”
— Bill Gates
Customer satisfaction is a crucial factor in order to determine the longevity of your business as well as the profits. More and more companies are getting inclined towards increasing their customer satisfaction ratings by encouraging feedback and working towards resolving negative feedback.
When the manufacturing sector in India started growing at a rapid rate, we realized that there is a need for marking and identifying the mass-produced goods. Thus Purshotam Company Private Limited was established with an intent to partner with manufacturers. We tied our success to the success of our clients. We knew that if we devote to the satisfaction of our patrons and help them flourish, we will also succeed as a consequence.
Over the years, we have provided metal marking machines to clients across the country, and almost all of them have continued to partner with us for decades. Our emphasis on customer satisfaction might be the key to our long lasting relationship with our clients. Today, we share with you some ideas, which will help you build strong relationships with your clients through customer satisfaction. In order to improve customer satisfaction, one can practice the following:
Treat Customers Well
Sounds obvious, but very few companies actually treat their customers well. A good way to ensure customer satisfaction is to ensure that your staff is highly trained on being as positive and polite to the customers as possible. To instill this attitude, you can train them on different difficult and impolite customers and teach them how to handle the situation. You can accordingly coach them on areas they need to improve in.
Develop Customer Service
Today, more and more companies are using customer service to generate product ideas and also to test the new ones. 72% customers put in an effort to give their feedback and 67% customers read the reviews to know about the functioning of the product. Companies also browse through the feedback to collect new ideas or features from their customers.
Provide Multichannel Support
Companies must create better channels and availability via which their customers can reach them. Multichannel support offers customers seamless transition between communication channels and it also prevents them from having to repeat information that they have already provided to different agents or employees while calling.
Make Employee Satisfaction a Priority
Happier employees end up providing better customer service. You need to appreciate them and provide a good atmosphere to work in. A personalized ‘thank you’ frequently given to employees motivates them to work better. You can also introduce an ‘employee of the month’ program to encourage the employees to give their best.
Encourage Employees to Take Ownership of Problems
Encourage the employees to take complete ownership of the problems and spend time dealing with the customers and their problems rather than passing over the problem and the blame. This makes the employees proud of their job and gives the customers the feel of an excellent customer service.
Ascertain the Real Need
Figure out what the customer really wants and if it is possible for you to solve the problem. Most customers value solutions more. They will be happy paying extra for the perfect solution.
At Purshotam Company Private Limited, we provide custom metal marking solutions, when conventional metal marking machines do not meet the needs of the customers. This has made us one of the most sought after metal marking solution provider.
Always Stay Updated on Customer Reviews
Today, consumers are very quick to post their reviews online about how they feel about a product or service. Many other customers rely on these reviews to further purchase their services and products. In the company, you need to be constantly updated with the reviews and deal with the negative ones at the earliest. Find out what people like about the services and how they want to see it improved.
So now you know how to enhance customer satisfaction. To know more about Purshotam, one of the leading metal marking solutions provider in the country, and how our metal marking machines and industrial solutions lead to satisfied customers, reach out to us now.
