“We don’t want to push our ideas on to customers, we simply want to make what they want.” Laura Ashley
Service quality is often ignored by companies and this leads to customer dissatisfaction. However, a company can reign in the market only if their service quality is the best. There are some ways in which you can make your service quality excellent. This depends on some crucial factors explained below.
We at Purshotam Company Private Limited, a leading distributor of laser and metal marking machines in India, believe that the needs of our customer is a priority. We aim at providing excellent after sales service and support to our customers. Over the years, we have realized the amazing benefits of providing good customer service and this is why we make our service quality excellent.
Create a Great Service Climate
This is a crucial step in getting good service quality. You need to first ensure that your employees experience great service quality in the company and only then they are more likely to be motivated to deliver excellent quality service to the customers. In order to create a good service climate inside an organization, the manager or the employer should take care of a few important components:
- Service Strategy:
A service strategy enables a service provider to decide on the specific service parameters. The employee can perform on the basis of the parameters. This helps in accuracy and precision. When the leadership also communicates with their team constantly on the service criteria, the employees are more likely to take it as important. This will also reflect in their behaviors with the customers.
- Service Performance:
Training, empowerment and rewards are the main factors that determine the level of performance of an employee and ensure that he or she delivers the service strategy in a better way.
Training
Employees should have sound knowledge of the products and services offered by the organization. This depends on how many hours an organization puts in for training the employees. The employees should be trained on soft skills such as language abilities, attitude and social skills. This will improve the overall performance of the system too.
Empowerment
Empowerment is when a company provides enough autonomy to the employees to take certain decisions in challenging situations and be more self-sufficient in the work. This will motivate the employee to offer better service and also creates a sense of accomplishment and satisfaction in their jobs.
Rewards
Service employees should be rewarded for the work they put in. This does not only cover monetary rewards as these do not push the organization towards its goals but is more self-oriented.
- Customer Results:
Measuring and tracking customer results are ways to provide feedback to service delivery chain and this in turn increases the value of the customer relationship. It is necessary that the service provider and the customers are aligned on the single objective of betterment of service exchange.
For any company to offer excellent quality service, the service provider should understand the mission of the company. Service provided on a collaborative platform is not only excellent but also provides the highest degree of contentment to the customer.
We, at Purshotam, understand the importance of after sales services and customer support. We strive towards delivering the best services to our customers so that they have unconditional trust and faith in us. This has eventually led to an increase in demand for our metal marking and laser marking machines. It is this attitude of ours that has also helped us retain our customer base over the years. For more information about us and our metal marking, laser marking, and marking automation solutions reach out to us.
