“Good customer service costs less than bad customer service.” Sally Gronow
Many companies emerge every day but only few manage to cross the ten year milestone. One of the reasons why some businesses become great is because of their constant dedication and loyalty towards their customers. Their behavior and attitude towards their customers’ demands loyalty. With this loyalty, their customers do not leave their side. To achieve this kind of loyalty, you need to also put in some efforts in the form of customer service.
We at Purshotam Private Company Limited, a leading distributor and manufacturer of laser and metal marking machines in India, believe that our customers are paramount. We aim at providing excellent after sales service and customer support to our customers. Over the years, we have realized the amazing benefits of providing good customer service.
Helps in retaining the customers
If the customer is happy with your service, he will not look elsewhere for similar products or services. This proves as a big plus point as companies are realizing how beneficial it is to retain old customers than to hunt for new ones.
Helps in spreading positive reviews through word of mouth
Customers in general are more attracted to your products or services when they are referred directly by their friends or family members. When you give good service, your customers talk about you to others. They praise your customer service to others and this attracts a wider customer base. The more references through word of mouth, the more customers you acquire without having to spend a penny on promotions or advertisements.
Increases your profit margins
When the services are good and subsequently, the word of mouth is good, you gain new customers at minimal cost. You need not spend lakhs on promotions and advertisements and this greatly reduces your business expenses. A penny saved is a penny earned! And so a good customer service increases your profit margins.
Boosts the confidence of your employees
When a customer praises your customer service, it also boosts your employees’ morale who have offered efficient and polite support. This empowers your employees to keep customers happy and also creates an internal atmosphere of satisfaction and motivation.
It gives you a competitive advantage
A good customer service also helps in making your business sustainable as your employees take the lead and responsibility of offering nothing but the best to the customers and so your competitors cannot survive in such an environment.
Customer service is often a primary complaint amongst many customers today. As a new business, it is often difficult to invest in manpower for addressing customer complaints, but it is also because of lack of this department, many companies begin to flounder. A good customer service creates a good rapport, helps you retain your existing clients and makes your employees happier, thereby boosting your business growth.
We, at Purshotam, understand the importance of after sales services and customer support. We strive towards delivering the best services to our customers so that they have unconditional trust and faith in us. It is this attitude of ours that has helped us retain our customer base over the years. For more information on our products and services, reach out to us now!
