“Assumptions are the termites of relationships.”―Henry Winkler.
Many companies target only on improving their sales figures, but a successful company is one that ensures that their customers keep returning to them. For this, they have to ensure the satisfaction of the customer with the first sale itself. There are many ways in which a company can build a strong post sale relationship. These steps can help you ensure whether your customer is really happy with the product after purchase. If you get some negative feedback, you can always come up with ways of pleasing your customer such as discounted second purchase or replacement of the product. This step grows faith in your company and you get the assurance that your customer is not going to leave your side any time soon.
Purshotam Company Private Limited, a leading distributor of metal marking and laser marking machines in India has continuously evolved in regards to its customer relationships. We are the leading suppliers of SIC marking machines and we believe that keeping the customers happy even after sales is the key to success. It is this philosophy that has kept us ahead in the market. Here are some tips that you can follow to build strong post sale relationships:
Finding new customers are crucial to the growth and development of your business. But never ignore your existing list of customers as you also get a huge revenue from the existing buyers. Selling to a new client may add up 5 times to your expenses than selling to an existing client, according to a survey done by Harvard Business Review.
A good sales follow-up strategy can help a business boost its revenues by selling to their existing customers and also by getting referrals to new ones from them. The term given to the period immediately after a sale is ‘honeymoon phase’. In this phase, both the sides experience a certain level of excitement. But during this time, vulnerability is also high. Slight negligence or a wrong attitude on the owner’s side can break the relationship with the customer.
- Send a Thankyou Note
One of the most important steps to effectively follow-up after a sale is to send an email or a message saying ‘Thank you’. You can even send a card enclosed with the invoice. Saying thank you after a successful sale makes a good impression on the client. Also adding, ‘We are here for you’, ensures the customer that he or she can revert in case of any issue. Your note should also contain all the contact details and the name of the person the customer should reach in case he has a query.
- Check In
The company salesperson can also call clients a week or two after the sale has been made to get the feedback. Ask questions like ‘Are you happy with the purchase?’ or ‘Do you have any questions?’ But while making such calls, make sure that you do not overdo it as the customer’s time is precious. Do not try to make a sale when you make calls for feedback. Just ask for honest opinions and try to resolve any issue if they have.
- Ask Permission for Further Communication
Ask permission whether you can communicate with your customers again. If they agree, you can send helpful information, advice, articles or educational webinars and other such information based on their needs and interests. Such a move will consolidate trust between your customer and you.
- Time for Second Sale
If you think talking to an existing client is only a waste of time, then you cannot be more wrong. It is actually the key to future sales as maintaining regular contact with them will help you understand their needs. It is these people who are ready to buy your products again who will also give you ideas about product improvements. Perhaps, you can bring about interesting changes in your product after listening to them.
- Ask for Referrals
Happy customers will always refer you to other customers. But sometimes, a polite reminder from your side will reinforce this into their minds. When a recommendation comes from someone who has used your products or services, it puts on an extra layer of credibility and trust. Delighted customers are often the best advocates than self-promotion. Most of the time, when you request for referrals, customers will be more than delighted to oblige because they know how important referrals are.
Purshotam Company Private Limited is happy and proud to maintain its loyal clientele. Our list grows every year, because we do not ignore our valuable existing customers. For more information about us and our metal marking or laser marking machines, please reach out to us!
