“When the product is right, you don’t have to be a great Marketer”. – Lee Lacoca
Many people say that the market has reached its saturation today in almost all departments. Yet, there are a few people who manage to create a mark for themselves and their brand because they focus on their quality. The relationship between good quality and higher sales is obvious and the former is directly proportional to the latter. While cost does play a small role in disturbing this relationship, but eventually, quality emerges as the clear winner.
We, at Purshotam Company Private Limited, are very passionate about our product quality. We never compromise with quality to earn more or boost our production process. After leading the industry in the distribution of metal marking machines, we thought of expanding our product base with an aim to give our clients latest and innovative marking solutions. From metal marking machines, we expanded our repertoire to include laser marking machines as well after seeing their amazing benefits. We have successfully reigned the industry all these years, because our quality has been our priority.
Who is affected most by Bad Product Quality?
Customers
Poor-quality services and products have a negative impact on customers. All your customers will buy your products once but will soon realize that their money has been wasted. Soon the company will begin to lose customers at a faster pace than they can gain new ones. The market today is customer driven and a company needs to meet expectations of its customers in order to maintain and improve its market share. Superior quality products have a positive impact on customers and the company can retain customers by selling such products. If your customers are satisfied, you can continue to promote your products. Satisfied customers will further recommend your products to other potential customers and this way, your client base will also grow.
Employees
If you think that employees are not bothered by the quality of the product they are selling as far as they are getting their salary, then you cannot be more wrong. Employees need to feel good and confident about the product they are selling. They want to promote your products openly in public and do not want to shy away from the public eye. If your company is selling poor quality products, it is possible that your employees will be questioned on poor quality, which will make them feel bad. Also, poor quality leads to bad sales and eventually, your employees will face lack of growth or career opportunities in your company. It will also tarnish their image. They will also feel ethically responsible of selling poor quality products to non-suspecting customers.
Leadership
Good quality products encourage the leadership teams to come up with better administrative plans and better ideas to increase or boost sales further. If the management is fed-up with solving poor quality issues, then there is no scope of growth in the company and eventually it will be doomed. There will be no employee engagement in a company that makes poor quality products. There will also be no fun and no scope of development in such a company.
Profitability
The profitability of the company greatly suffers due to poor quality. Your customers may purchase your products once, but they will not return to you again. And if you think that selling your products to your large customer base is enough to generate profits, then you must keep in mind that unsatisfied customers will also spread a negative feedback of your products to other customers, leading to fewer and fewer people interested in buying your products.
Quality is our major concern while supplying laser and metal marking machines. We do not compromise on our quality at any cost. Purshotam Company Private Limited is happy to share its own set of beliefs and principles for your success. If you need more information about us and our products and their usage, reach out to us today!
