“The road to success and the road to failure are almost exactly the same.”
— Colin R. Davis
You must have seen some highly successful organizations fail over a period of time, while others succeed. The reason could be wrong decisions which are influenced by emotions. When decisions are made, many think that they are based on correct data and facts, but mostly, they are made based on emotions.
A good example of this theory is the Harley Davidson bike. Japanese bikes might be far better in terms of technology, advanced machinery and less expensive and yet Harley Davidson sells more. The reason is that the company markets freedom, open roads and an exciting lifestyle. They make the customers believe that by buying a Harley Davidson, they get the experience of a lifestyle.
At Purshotam Company Private Limited, a leader in metal marking machine distribution and largest distributor of SIC Marking machines, we understand the role of emotions in building a business. If you too want to build a long-lasting business, you need to be clear on your purpose and instill some important values in your employees, in your functioning and in achieving your goal.
With decades of experience in providing metal marking solutions to clients across the country, we have learnt that our values have played a significant role in helping us become one the most desired metal marking machine providers in India.
Values become the source, light or beacon for everything
A certain central value in an organization gives everyone a base from where they can make decisions and grow. Values help organizations make future decisions. They help to keep your principles and decisions grounded in an otherwise volatile environment of rapid technological, societal and environmental changes.
Values attract loyal employees
Employees today are no longer willing to work in an environment which conflicts with their ideologies and beliefs. They just don’t want to work for their paycheck but to make a difference. They seek out companies which match with their own purposes. Employees who identify with these values of an organization are also more loyal and likely to stay.
Values help you to attract loyal customers who share similar beliefs
If a company works on certain core values, even customers remain loyal. Many organizations make active efforts to advertise themselves as environment friendly. There are many customers who prefer to deal with such companies and only want to purchase their products or services, as they too believe in those values.
Values help you build a stronger team
People get along better with each other in an organization based on values. It makes it easier for them to work towards a common goal. They share the company’s mission and get self-motivated. They also need less supervision to keep them on track. Such employees, whose own goals align with those of the company, work more dedicatedly and whole-heartedly to achieve the common goal.
Values make communication and marketing easier
By following a certain set of values, you will be able to deliver a consistent message to your buyers and customers about your organization and about your beliefs. This often works as a source for all the communication and marketing in a company.
It is not only about facts and numbers. Sometimes, even after getting all data, theory and facts right, you still do not manage to win customers. The reason could be the lack of values. Values play an important role in a business organization. Our values have guided us and helped us provide better metal marking solutions to our customers.
To know more about Purshotam Company Private Limited, and our metal marking machines and industrial solutions, reach out to us now.
