Purshotam Company Private Limited

Why is Integrity Important in Business?

”Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” – Oprah Winfrey

Honesty and integrity are the foundations of leadership. Leaders stand up for what they believe in. Moreover, a leader who does not believe in integrity cannot expect his or her staff to show integrity. According to a research by the Robert Half Management Resources, it was revealed that both workers and CFOs considered integrity as the most important attribute in a corporate leader.

Purshotam Company Private Limited, a paramount distributor of SIC marking machines has always valued the importance of integrity. A leader who believes in integrity sets a fine example in front of his team. We at Purshotam, believe that integrity in business can lead to better productivity, ease in management, ease in performance, happier workforce and eventual success. Integrity is important in business because:

It helps to build a stronger reputation

In today’s competitive era, a good reputation is really important. Suppliers need to trust your company to pay them for the goods they deliver to you and investors need to trust you to put in their money in your company for good use so that you may emerge as a profitable and sustainable business. Trust is the key in connecting with your customers, employees, associates and partners. If the leader has integrity in a business, word will spread more rapidly than any advertising campaign and a lack of integrity will spoil your reputation.

Integrity brings higher employee satisfaction

Teams are happier working with a leader who believes in integrity. A company may lose its best employees if it asks them to compromise on their own principles. So, if a leader wants more happier and enthusiastic team members, he needs to act with integrity. It is a subtle and yet very powerful tool to gain overall success in business.

Integrity gets you better quality

When a leader and his team act with integrity, they produce or offer a better product or service to the customers. Integrity also means stopping the sales of your products or services just when they are selling like hot cakes, if you come across a certain flaw. You could go on and let the sales happen, but an ethical leader will not want to put the customers in a problem, even if it means running losses himself. This brings about long-term trust and faith.

Integrity brings long-term relationships

When a company behaves with integrity, they are bound to get long-term success. They might not have short-term wins, but they are more focused on the larger picture. Any company can behave dishonestly, cut down costs and sell shoddy products or services, but they cannot do so for long. An ethical company may have more problems initially, but they are bound to get success in the long run.

It brings you a clearer focus

A company which decides to deceive its customers, eventually gets into a tangled web itself. Dishonesty also takes up a lot of time and effort. To be dishonest or unethical, you need to present different faces to different people and have to keep track of what to say to whom, but when you are acting with integrity, you only focus on doing the right thing and actions speak louder than words.

Integrity assures better company culture

A person who is unethical with the general public at large, is also unethical with his team members. Integrity in a leader motivates employee performance and satisfaction. The company culture gets a boost in which the leader encourages integrity. The employees make better decisions for long-term interest of the customers. They trust each other, trust their leader and this also brings about better team work and collaborations, thereby reducing internal disputes.

Purshotam Company Private Limited has a team who highly values ethics and morals in business. While distributing laser and metal marking machines, we have managed to reach great heights in India with our morals and ethical workforce and principles. For more information on our laser marking machines and metal marking machines, please reach out to us today!

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