“When you put yourself in the customer’s shoes and begin your dialog from there, an immediate connection develops that stems beyond basic commerce and encourages loyalty.” ― Steve Maraboli
At Purshotam Company Private Limited, the largest distributor of SIC Marking machines, we consistently strive to improve our relation with our customers. Through our products and after-sales services, we make sure that the needs of our customers are met promptly.
In business, new customers are difficult to get, thus extra attention has to be paid to retain existing ones.
The concept of customer management is believed to be originated in the early 1990s.In simple words it is improving the relationship of the company with its customers, current as well as potential. If a business seeks continuous growth, it has to invest some money into relationship management strategies and technology.
Customer First
In today’s era where customers have the control and infinite choices and multitude of products to choose from, building strong relationships with them can only make the customers stick to you and help them choose you time and again over your competition. A customer oriented company puts its customers first. In the present times, customer-centricity is indispensable for all companies. It is the approach to build profitable business relations.
Customer Management
Start with developing good and differentiated value propositions for your customers. Create value for your customers and deliver it in a way that profits your organization as well. Incorporate a business mission in your organization to be more customer-centric. Identify your audience and have a thorough understanding of your customers. Differentiate them on the basis of high value customers and low-value customers and allocate your resources accordingly. When designing your customer relationship management strategies, keep the customer acquisition costs and customer service costs in mind.
Try customization as per the customer requirement. Maintain good interactions over time. This increases customer retention and thereby reducing costs involved in marketing. It improves customer satisfaction and enhances customer loyalty.
The client can be end-consumers, organizations, institutions and other businesses. Make sure you provide a consistent experience at all the touchpoints to your customers while engaging them. Prepare a list of questions that gives you the idea about how the current experience of customers is and what kind of experience they would be looking for.
At Purshotam, we believe customer relationship management reduces customer churn and increases their lifetime value. It ensures referrals and creates loyalty and retention at the same time employing resources fittingly across all consumer segments. It a must for all businesses regardless of their size.
To know more about Purshotam and our offerings, reach out to us now!
