“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
-Steve Jobs
In simple words, customer loyalty is how likely your customers are to do continuous business with you. Purshotam Company Private Limited is one of the leading industrial distributors in the country, specializing in metal marking machines. We have been fortunate enough to have extremely loyal customers, who have been with us for decades.
We believe, different enterprises have different methods of estimating loyalty, yet the easiest route is to take a look at the number of purchases over a customer’s lifetime in your database. Consistent purchasers are your most profitable customers. In spite of the fact that they may not be enormous buyers, all things considered, after some time, the income from them will top income from huge one-time purchasers. Here are a few ways by which you can gain customer loyalty.
Show You Care
Customers are bound to be loyal when they feel cared for; do you recall their birthday, or their latest achievement, or the last thing they bought? Show your customers that you care, and they will stand by you. There are several strategies that you can use, one of them is running an email campaign. Numerous companies have executed email programs which send birthday messages and discounts during a customer’s birthday month.
A Loyalty Program
Each time you are on a flight or in a merchandise store, they ask whether you are a part of their rewards program. Spend 10000Rupees in the 1st month and receive 2000 back! What an amazing deal! While this offer may not be ideal for your businesses, every company should have their own version of loyalty programs. Your client will surely come back for more.
Customer Feedback
Customer feedbacks run inseparably with customer loyalty. Great feedbacks followed by prompt corrections will be driving prospects to your business, and a smart sales team will convert prospects into customers, and satisfied customers become loyal with time! At Purshotam, we encourage constructive criticism and strive to become better than we were yesterday.
Purshotam Company Private Limited, focuses on our customer’s requirements, gives them great products, promptly handles grievances, if any, and earns customer loyalty.
Would you like to work with us? To know more about us and our products, reach out to us now!
