In accordance with the study conducted by IBM Institute for Business Value in collaboration with Oxford Economics, an ecosystem is essential for new businesses to survive. The study highlighted that along with government, higher education institutions, and venture capitalists, established companies have an important role to play in the success of entrepreneurs.
Being Responsible for the Future
Purshotam Company Private Limited was founded in 1946. We are the sole distributor of the world-renowned SIC metal marking machines in India. We also develop, design and manufacture Special Purpose Machines, Auto-loaders and Gantries. We possess a strong Pan India presence. After years of perseverance, persistence and determination we have become one of the largest and leading metal marking suppliers in India. As an established company, we believe it is our responsibility to encourage innovation and new businesses.
Purshotam Company Private Limited has been focusing on direct marking technologies and marking machines for the decades. Our vision is to be the most customer-centric company; to create a portal where product manufacturers from varied industries find virtually all types of product pricing. Our solutions are used in many countries, supporting numerous customers in the domain of electricity, construction, metal profiles, etc. We are committed to ensuring 100% satisfaction on all your marking requirements, but unfortunately there are several businesses out there who are not able to avail our services often due to lack of financial resources and lack of knowledge regarding appropriate solutions for their endeavour.
At Purshotam, we help new businesses understand their needs better, and offer custom solutions. Here are a few examples, while in most applications it is possible to simply plug-in an integrated marking machine on to the production line or mark large number of parts offline using a column mounted marking machine; there are some applications that need customization. For instance, to mark a shaft with varying length and diameter at its end, it may need customization in the form of fixtures to hold the shaft in vertical or horizontal position. Surface detection is done by use of sensors. Similarly, to mark three different sizes of plates will also need customization. Here, plate-feeders of different size are made and marking cycles are designed accordingly. In another example circular marking on screw heads of different head-diameters is achieved using motorized axis on a pneumatic actuator. Screws are held in place using pneumatic clamping. Motorized axis and pneumatic actuator help in saving marking cycle time. Customization in integrating marking machine on a production line is also feasible. For instance, laser marking on cylinder heads, bearing caps and cast-aluminium crank cases.
Among innovations, data matrix and automated vision solution is prominent. It is essentially a “mark and check” system which offers an effective traceability system. Here the marking is in the form of data matrix code. To verify the quality and readability of this mark, a vision system using camera is employed. Thereafter verification is required to be done wherein the data matrix reading is compared with specified parameters or metrics defined by ISO standards. Such a mark and check system ensures that there would be no errors in identification and traceability.
New businesses are often in a rush and they fail to evaluate their needs correctly and end up buying the tools and products which they do not really need, leading to unnecessary budget escalations. Purshotam helps entrepreneurs and small businesses understand their requirement better and design customized solutions which will not only improve their productivity but also help them save money by reducing their expenses.
What New Businesses Should Focus On?
While money plays an important role in the decisions of entrepreneurs, they should not consider lack of finances only as a bottleneck, but they should consider it as an opportunity for innovation and customization.
Here is story by Jay Samit, businessman and innovator, who has helped form several successful companies.
“I was in my 20’s and we were still in the early days of computers, when they were just a green screen with blinking white numbers or letters on them. California was going to get their first lottery machine that people could use to buy tickets. My competition had a monochromatic screen with blinking numbers that you could type your numbers into while I had created a kiosk in full colour, with video that spoke six languages and a motion detector that said, “What would you do with a million dollars?” It was heads and shoulders above the rest. I was going to be an instant multi-millionaire. I invested every penny, maxed out the credit cards, went to Sacramento, and lost the bid!
Later, I would find out that the competition gave a $50,000 cash briefcase to a state senator who eventually served time for taking the bribe; even so, they never invalidated the contract. That day though, I flew back to LA, feeling dejected. I was so broke that I couldn’t afford a taxi to get from LAX to my house. Back then, they used to have women working these information booths to tell you how to use public transportation in LA, but there was nobody at the booth at that moment.
It dawned on me then, “That woman, if she were there, only speaks one language. She’s only working so many hours a day and can’t be at every terminal. Why don’t we put kiosks at an airport? We can solve the visitor dilemma. We can show the whole database, every van service, and every hotel. We can turn this lousy experience into a great experience.” Fast-forward to today: when you go to airports, generally you go to a kiosk for information rather than a person.
You can always look at a situation from a different point of view. Analyse what you learned from your failure, and apply what you learned to the next opportunity.”
New companies should focus on innovation and solve problems. That will help them stand out from the crowd. To improve their efficiency, they should delegate some tasks rather than micro-managing each aspect of their business. Admit that you are not an expert at everything, and seek advice, insights, and partnerships from firms which are already established.
Reach out to Purshotam now, and we will help you correctly estimate your needs and give you the right solution which stays within your budget. The money you save can be invested in innovation and optimizing your ideas.
